Growth - Martin Kratky

Martin Kratky

Growth Marketing Manager

I Will Help Your Business Grow By Using Your Own Data Effectively

I am

a Marketing leader with over 14 years of expertise in Digital Marketing, Customer Engagement (CRM) and Analytics

Goal-Oriented & Revenue-Focused

Driving growth through data-driven marketing strategies. Focus on delivering the best customer experience while maximizing company profitability.

Data-Driven Marketing Expertise

Strong Analytical background, following data-driven decisions to achieve success in user & revenue growth objectives.

Innovative Acquisition Tactics

Utilizing trending digital channels to drive the acquisition – Social Media, (micro)Influencers, B2B partnerships,, Educational funnels, content-led campaigns.

Comprehensive CRM Solutions

Covering full customer lifecycle communication. Personalized and event-triggered campaigns to increase customers’ Activation & Retention.

Explore my Skills

Strategy

Define company goals

Marketing strategy & communication review

Systems implementation and Campaign setup

Improve unit economy

Find ways to scale and monetize
Setup action plan for all the customer lifecycle stage
Reporting design
Team setup

Acquisition

Performance marketing strategy planning
Proposal for sales channels mix
Leads generation
Multiple steps lead generation campaigns and conversion to customers
Educational funnel campaign setup
Budget allocation & CPA/CAC optimization
A/B testing
Campaign evaluation
Optimization of onboarding process

Customer Engagement

Implementation of a comprehensive CRM strategy
Optimization of current CRM communication
Setup of new campaigns, including ad-hoc, regular, event-triggered, cross-sell, upsell, etc.
Direct Marketing campaigns setup via various channels (email, SMS, push notification, web-popup, … )
Creation of content for new campaigns
Customers Segmentation
Processes automation
Campaigns testing and evaluati0on
Implementation and initial setup of CRM software
Design of loyalty campaigns
Launching referral campaigns

Brand management

Social media management

Launch of influencer marketing campaigns

Management of PR communication

Strategic partnerships with media

Copywriting

Why select me?

Targets oriented

Tell me your goals and I will focus everything on them.

reliable

You can trust that everything agreed will be done and on time.

agile

I can adapt to various environments and changes quickly.

Investment return

I will help you to grow so your investment in me will be quickly repaid.

Let me grow your business

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